Tastes of the Valleys, Pismo Beach - Taste in the Alley, Paso Robles

Tastes of the Valleys, Pismo Beach

Who We are

Paso Robles

A speakeasy, or your own private wine cellar. A little difficult to find but very hard to forget. Located on Norma's Way, an alley connecting Pine St and Park St. Behind Artisan Restaurant. Contact us. Hours

Taste in the Alley, Paso Robles

Norma's Way (1211 Pine St), Paso Robles, CA 93446

(805) 286-4763

The mother ship! Try a glass from over 1,000 selections, enjoy a wine flight poured to your satisfaction, or buy a case to take home. We can also ship to your doorstep. Contact us. Hours

Tastes of the Valleys, Pismo Beach

911 Price St, #A, Pismo Beach, CA 93449

(805) 773-8466

Click here to check out our online store. Look for unpublished pricing, shipping deals and closeout wines.

Pismo Beach

Buy Online

We started life as a wine bar in Solvang, CA. We opened Pismo Beach in 2010 (we sold Solvang in 2012) with a novel idea of offering nearly every wine in the house by the glass. Of course, our original plan was to stock only about 200 wines. That obviously didn't last very long as our flagship Pismo Beach store now carries around a thousand selections!

We opened Taste in the Alley, Paso Robles in 2015 and now have about four hundred wine selections. We wanted a well insulated location (Paso gets pretty hot) and found one off an alley behind Artisan Restaurant.

Both locations are full service. You can choose to have a glass, a wine tasting flight or a bottle. Or you can take a bottle or case with you. We also ship to a number of States. We invite you to compare our prices with other reputable retailer. We are listed  as Pismo Wine Shop on and Tastes of the Valleys on Vivino.

Corporate & Holiday Gifts

Give the gift of wine. Select wines from our extensive portfolio and we will do the rest. From personalized greetings to enclosing your company collateral, we do it all.

Contact us here.

Join our Sampler Wine Club

Library and Allocated Wines

To see our inventory not available on our Online store. These are high scoring gems in very limited quantities. Contact us to purchase these wines. We will check inventory and arrange for payment.

On the go Gift Packs

Give the gift of wine.

Come in and pick up a 3-bottle gift pack. Available for $60, $90, $120 or customize to your taste and budget from our extensive wine list. Call (805) 773-8466 or contact us to reserve yours.

Sampler Wine Club

No hassles, no guilt. Join our wine club and save even more. This is how it works.

All we need is your name, email and zip code. We will email you roughly every month with a list of wines for you to choose from. There is never an obligation to purchase more than one bottle a year!

Credit card info NOT needed. You will never see a charge on your credit card without your approval. You can pay by PayPal or call us with your card number when ready to purchase. We can ship your wine or hold it for pickup.

February 2017


Stock up your holiday wines at Sampler Wine Club prices. Quantities may be limited.

As you already know, our wine club is now an optional, buy-at-your-own-pace wine club. Purchase at least twice a year to keep receiving offers. No minimums, no maximums.


CA, NV, AZ - your wine ships overnight.

Other States - your wine ships on a MONDAY. We will hold for optimal shipping temperature and ship via UPS GROUND service.

Someone 21 years or older needs to be present to sign for wine.

ATTENTION - Wine will be held if temperatures are not conducive to shipping wine. Or we can quote expedited shipping with ice packs.

Shipping Costs:

California - orders over $200 ship FREE. Orders under $200 ship for $10.00

Nevada and Arizona - (Golden State Overnight service areas only)

  • 1-3 bottles $10.00
  • 3-12 bottles $20.00
  • 13 or more - quoted

UPS Zone 7 and 8 -

  • 1-3 bottles $22.00
  • 4-6 bottles $40.00
  • 6-12 bottles $54.00
  • 13 or more - quoted

Other UPS Zones (email for restricted States) -

  • 1-3 bottles $20.00
  • 4-6 bottles $30.00
  • 7-12 bottles $44.00
  • 13 or more - quoted

How to Order:

All wines are offered while supplies last. Email us with your choices and we will check inventory, prepare an invoice and give you the option to pay via PayPal, over the phone or in person.

Sign up here

February 2017  Selections

Click here to see expanded descriptions


2008 Epoch Authenticity Red Blend - LIBRARY, Club $65.00

2012 Hoyt Cabernet Sauvignon, Paso Robles - Winery $55.00, Club $39.99

We are very excited about the 2012 Hoyt Cab. We blind tasted experts and not a single one pegged it as Paso Robles. Everyone guessed Napa! And it was awarded 'Best of Class' in the well respected San Francisco Chronicle Wine Competition.

2014 J. Rickards Malbec, Alexander Valley - Winery $32.00, Club $26.99

Another gem from a winery we have always supported. Wine Enthusiast added this to their 'Best of the Year 2016' list. Their Old Vine Zinfandel and Estate Cabernet Sauvignon have become a staple for us.

2012 Makor Merlot, Bien Nacido - Winery $22.00, Club $15.00

2012 Makor Sangiovese, Whitehawk Vineyard - Winery $22.00, Club $15.00

Makor is Au Bon Climat/Qupe General Manager Jim Adelman's private label. Grapes for both of these come from premium vineyards and any other winemaker would be hard pressed to offer them at such a low price. Both are runaway hits at first taste.

2010 McPrice Myers Syrah Les Galets - LIBRARY, Club $45.00

We found one case during inventory in our wine cellar. Robert Parker gave this 94 points

2012 Thorne Pinot Noir, Sta. Rita Hills - Winery $36.00, Club $25.00

A Ken Brown Pinot Noir for $25.00. How can this be? The Thorne family farms Rio Vista Vineyards in Sta. Rita Hills and sells  grapes to other winemakers. Famed winemaker Ken Brown makes a small amount of wine for the family under the Thorne label.

2015 Turley Zinfandel, Juvenile - Winery $34.00, Club $26.99

Ten cases in stock.

2013 Verite La Muse Merlot Blend, Napa-Sonoma - Winery $400.00, Club $359.00

Wine Advocate gave this 100 points and said this wine is 'amazingly like a great vintage of Petrus'. The lowest price on Wine-Searcher is $365.00 we have it for $359.00.

2013 Verite La Joie Cabernet Blend, Napa-Sonoma - Winery $400.00, Club $359.00

Wine Advocate gave this 100 points and said this wine is 'tastes like a great first-growth Pauillac'. The lowest price on Wine-Searcher is $365.00 we have it for $359.00.

2013 Verite Le Desir Bordeaux Blend, Napa-Sonoma - Winery $400.00, Club $359.00

Wine Advocate gave this a mere 99 points. We are not sure why the 1 point drop The lowest price on Wine-Searcher is $365.00 we have it for $359.00. Click here for a list of our rare and allocated wines.


2013 Grgich Hills Estate Chardonnay, Napa - Winery $43.00, Club $29.99

This Chardonnay goes NO malolactic fermentation. Mike Grgich, well known as the 'King of Chardonnay' does this to preserve the wine's natural acidity. Definitely not a buttery Chardonnay.

2014 Cotiere Semillon Buttonwood, Santa Ynez - Winery $25.00, Club $22.99

Semillon is a white grape from Bordeaux and is mostly seen in blends in California. A handful of winemakers make 100% Semillon and Cotiere is one of the best we have tasted. Only 25 cases remaining.

2016 Greywacke Sauvignon Blanc, Marlborough - Winery $25.00, Club $18.99

Kevin Judd was the founding winemaker of Cloudy Bay and directed the labels first 25 vintages. We think he knows what he is doing!

2013 Orin Swift Chardonnay Mannequin - Winery $30.00, Club $28.99

This is one of the last vintages produced by Dave Phinney before selling the brand to Gallo. 76% Chardonnay, 8% Viognier, 6% Marsanne, 5% Grenache Blanc, 3% Muscat and 2% Roussanne.

Notable Price Reductions

2015 Belle Glos Pinot Noirs, Clark, Dairyman, Las Alturas - Winery $55.00, Club $33.00

2014 Pessimist Red Blend by Daou, Paso Robles - Winery $30.00, Club $16.99

2015 Liquid Farm Rose of Mourvedre, Happy Canyon - Winery $26.00, Club $21.99

2015 Fiddleback Brand Scheurebe, Santa Ynez - Winery $22.00, Club $17.99

2013 Lone Madrone Points West White Blend, Paso Robles - Winery $35.00, Club $22.99

Still Eligible for Wine Club Purchases

2012 Baker & Brain Pinot Noir, Floodgate - Winery $42.00, Club $32.00

2014 Emmolo Merlot (Caymus), Napa - Winery $60.00, Club $31.99

2010 Hand of God Malbec, Argentina - Winery $75.00, Club $54.99

2005 il Fauno Super Tuscan, Italy - Winery $30.00, Club $24.99

2012 McPrice Myers Grenache L'ange Rouge - Winery $42.00, Club $24.99

2014 Orin Swift Palermo, Napa - Winery $42.00, Club $32.99

Everyday Prices (Not eligible for FREE shipping):

2014 Conundrum (Caymus) White Blend $16.99

2014 Gran Passione Rosso, Italy $12.00

2014 Lincourt Chardonnay Courtney's, Sta. Rita Hills $15.00

2014 Lincourt Chardonnay Steel, Sta. Rita Hills $15.00

2013 Margerum Late Harvest Sauvignon Blanc- $15.99

2013 Mer Soleil (Caymus) Chardonnay Reserve, Santa Barbara $23.99

2013 Mer Soleil (Caymus) Silver Chardonnay -  $17.99

2014 Opolo Mt. Zinfandel, Paso Robles $19.99


Click here for expanded wine descriptions

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Press, Kudos, Reviews

Tastes of the Valleys, Pismo Beach

Tastes of the Valleys, Pismo Beach

Taste in the Alley, Paso Robles

   Great wine, great people and a huge selection

   I cannot brag enough about this place!!

   ...gem of a wine bar... amazing selection of wines...

   They also have a great selection from Napa

   We had a wonderful visit here!

   Great wine ... and great customer service.

   It is our favorite place to buy our wine

Click below to read complete reviews...

   What a great little wine bar!

   Lot, and I mean LOTS, of wine by the glass...

   I would stop here again when in the area...

   What a cool place!

   Definitely a place to visit while in Paso!

   Knowledgeable but unpretentious, attentive...

   Incredible ambiance...

   ...such  a wonderful concept...

Click below to read complete reviews...

Tastes of the Valleys, Pismo Beach

Taste in the Alley, Paso Robles

   ...will open almost anything for a glass

   ...the most informative tasting I have been to

   Worth a stop

   Great place to relax and chat

   Great selection of wines

   This little shop is worth the time

   Hidden in an alley there is an amazing wine bar

   This quaint out of the way place is a great find

   Very enjoyable!!

   What a great place to explore and enjoy wine!

   ...friendly and well informed team

   This is a nifty little spot to hang out


Taste in the Alley, Paso Robles

Norma's Way (1211 Pine St)

Paso Robles, CA 93446


Enter through Norma's Way Alley off Pine St between 12th and 13th Street

(805) 286-4763

Monday to Saturday: 4:00 PM to 9:00 PM
Sunday: 4:00 PM to 8:00 PM



CLOSED Easter Sunday April 16, 2017

Tastes of the Valleys, Pismo Beach

911 Price St,

Pismo Beach, CA 93449


Easy to find on Price Street. In the Valentina Suites Hotel across from Pismo Garden Art.

(805) 773-8466

Monday to Saturday: NOON to 9:00 PM
Sunday: NOON to 8:00 PM



CLOSED Easter Sunday April 16, 2017

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